Merwin: Study Says Most Women Don't Like Pink Fishing Gear

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Last fall, I wrote about all the pink fishing gear and clothing being marketed to female anglers. I said I thought pink gear was tasteless and idiotic, insulting to female outdoor types who might want to be taken seriously as hunters or anglers. The only exception would be the use of pink to enhance breast-cancer awareness--certainly a worthy cause--but even at that I wish a different color had been chosen. As usual, some agreed with me and some didn't. Then last week I was talking with Rob Southwick, a resource economist and statistician who runs both Angler Survey and Hunter Survey to collect information on the preferences and attitudes of sportsmen and women. It turns out he had surveyed color preferences--including pink--among hunters and fishermen.